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Digital Marketing Masterclass
Introduction
Welcome! Let's Do This! (1:26)
Download the Ultimate Guide to Content Marketing
Learn Our Digital Marketing System in 10 Minutes (9:27)
Course Roadmap - Where Should You Begin?
Define Your Business & Target Audience
DOWNLOAD: Define Your Business Worksheet
Define Your Purpose (4:03)
CASE STUDY: 3 Brand's Purpose (5:25)
Position Your Brand (4:06)
CASE STUDY: Amazon and Harley Davidson Positioning (3:05)
Unique Selling Proposition (6:01)
Personality: What's Yours? (1:49)
CASE STUDY: 3+ Brands Show Their Personality (6:54)
Find Your Audience (4:57)
ACTION ITEM: Where is Your Audience?
Validate Your Business (8:30)
CASE STUDY: Phil Surveys His Audience
Supplemental Reading List
Brand Identity
Branding Basics (2:27)
CASE STUDY: 3 Company Styles (4:43)
Tools for Creating Graphics (7:39)
Brand Assets: Links to Helpful Resources
Quick Canva Tutorial (10:35)
Quick Photoshop Tutorial (26:10)
Supplemental Reading List
Content Marketing Basics
What is Content Marketing? (8:06)
Your Content Marketing Plan (6:46)
Websites 101
Why You Need a Website & What Tools Do You Need to Create a Website (10:51)
ACTION ITEM: Find an Inspirational Website
Choose a Domain Name (9:08)
The Basics of Designing a Good Website & Landing Page (15:11)
Wix.com Crash Course (16:03)
Email Marketing
Easy Email Marketing Funnel (6:51)
Email Marketing Tools (4:09)
Create a Lead Magnet (7:26)
ACTION ITEM: Plan Your Lead Magnet
Add Opt-In Forms to Your Website (5:34)
Segment and Tag Your Audience (5:10)
Create Email Sequences (13:06)
Write Better Email Subject Lines (3:54)
Use Reports to Analyze Success (7:05)
Case Study: How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)
Copywriting
Copywriting Basics (3:11)
A.I.D.A
Case Study: A Sales Page That Works (8:14)
9 Commandments of Copywriting (6:42)
Write Better Headlines (5:21)
Write Quality Articles
Optimize Your Website's SEO (5:23)
Supplemental Reading List
SEO (Search Engine Optimization)
Introduction to SEO and why it’s important for your business (2:02)
10 crucial SEO ranking factors you need to know (4:31)
What are keywords and why they are important? (3:28)
The best keyword research tools (2:50)
Domain authority and trustworthiness (3:31)
Optimizing your WordPress website (1:34)
Migrating your website from Http to Https (5:44)
More advanced techniques (3:06)
Checking your website page speed (6:08)
Optimizing your website with the Yoast SEO plugin (11:49)
SEO strategy to establish your business and brand online (4:22)
The importance of backlinks (3:09)
Great ideas to unlock the power of backlinks (4:28)
Create a Google My Business profile (5:11)
Key point review (4:12)
Facebook Groups (Social Media Marketing)
Why Facebook Groups? (2:19)
Start a Facebook Group for Your Audience (11:26)
How to Grow Your Online Community (4:58)
How to Create More Engagement in Your Community (6:50)
3 Quick Tips for Increasing Engagement (5:03)
Best Types of Posts to Share in Your Group (13:14)
Make Consistent Posting Easier (8:06)
Content Tools & Apps I Love to Create and Automate Posts (10:06)
Make Your Posts Count More and Increase Engagement (9:24)
Use Analytics to Grow Your Community (6:43)
Facebook Pages (Social Media Marketing)
Why Facebook Pages are Important for your Business (1:09)
Join Our Course Private Facebook Group
Creating an Optimized Facebook Page for your Business (6:26)
Connecting WhatsApp with your Facebook Page (1:48)
Adding Essential information to your Facebook Page (5:48)
Getting your Facebook Page Username & URL (2:05)
Top 9 Ways to Monetize your Facebook Page (11:58)
Exploring Publishing tools (3:51)
Facebook Call-To-Action Button (5:23)
How to spy your competitors on facebook (3:19)
How to guarantee your fans see all your posts (6:50)
Exploring Facebook Insights (5:52)
Promoting your Facebook Page (2:42)
Four Unlimited sources of royalty free images (12:19)
Facebook Creator Studio (Social Media Marketing)
Introduction to the Facebook Creator Studio (6:06)
Scheduling posts with the Creator Studio for Facebook and Instagram (7:25)
Facebook Insights - Valuable data for your business (5:06)
Facebook Ads (Social Media Marketing)
Introduction to Facebook Ads (2:06)
Creating your Facebook Business account (3:09)
Introduction to the Facebook Ads Manager (5:22)
Setting up your Payment account for Ads (2:33)
Defining your Target Audience (12:03)
Level 1 - Boost your Facebook Post (6:13)
Level 2 - Creating your Ad in the Ads Manager (12:26)
Tips to get your Ad approved by Facebook (3:24)
Analyzing the Results (11:24)
Facebook Retargeting (Social Media Marketing)
What is Facebook Retargeting and Why is it Important for You (4:50)
Creating a Facebook Pixel (5:22)
Installing the Pixel in WordPress (5:10)
Installing the Pixel in other websites (non-WordPress) (2:39)
Testing the Facebook Pixel (3:53)
Creating an Audience of everyone that visited your website (13:07)
Creating an Audience of people that sited specific pages (7:45)
Creating your Optimized Facebook Ad with the Pixel (9:16)
Facebook For Local Business (Social Media Marketing)
How Facebook Ads Can Help your Local Business to Grow (6:23)
This is the Plan for your Local Business (7:33)
Reaching people around your business (11:19)
Creating your Local Business Facebook Ad (10:27)
Google Ads
What is Google Ads and why is it important to you? (2:16)
Types of Google Ads that we can create (4:34)
Creating your Google Ads account step by step (5:07)
Exploring the Google Ads interface and identifying key components (4:33)
Setting up your Google Ads account billing information (2:02)
The 3 main elements of your campaigns (5:17)
What are keywords and why are they essential? (4:33)
Finding top keywords for your company with Google Keyword Planner (7:36)
The structure of a campaigns in Google Ads (9:20)
Creating a Google Ads Search campaign (17:15)
Creating a Google Ad Display campaign (8:23)
Creating a Google Ad Video campaign for YouTube (10:25)
Google Analytics
Set Up Google Analytics (5:32)
Navigating the Google Analytics Dashboard (6:34)
Know Your Audience Better with Analytics (5:35)
User Acquisition and Behavior Flow (13:17)
See Where Visitors Click on Your Website (4:40)
User Behavior and Site Speed (4:00)
Setting Up Goals with Google Analytics (3:09)
Twitter (Social Media Marketing)
Why Twitter and How it can Help your Business (1:47)
Choosing the Best Username (6:27)
4 Tips to Choose Your Twitter Handle (2:00)
Creating your Twitter account (4:53)
Creating an Outstanding Twitter Profile Page (3:46)
Adding your Profile and Header Photo (9:33)
Writing an Optimized Twitter Bio (10:43)
Pin the Most Important Tweet for Your Audience (6:17)
Connecting with Other Influencers (5:36)
Twitter Hashtags (5:41)
Case Study - Growing Your Twitter presence with Jooicer (9:04)
Adding Twitter buttons to your Website (9:58)
Adding Twitter Widgets to your Website
Twitter Advertising - Creating your Ads Account (9:31)
Twitter Advertising - Adding your Payment Method (1:21)
Twitter Advertising - Creating other Twitter Ads (2:19)
Twitter Advertising - Promoting a Tweet (1:51)
Instagram (Social Media Marketing)
Why Instagram and How it can Help your Business
Instagram for Business - What's our Strategy (4:21)
Create an Instagram for Business Profile (4:17)
#1 Building a Killer Instagram Profile (2:42)
#2 Building a Killer Instagram Profile (3:57)
#3 Building a Killer Instagram Profile (5:04)
#4 Building a Killer Instagram Profile (1:33)
Accessing the Ads Manager (2:04)
Creating your First Instagram Ad (14:27)
Creating your Instagram Ad inside the App (5:43)
Important Tips to have a successful Ad campaign (4:46)
#1 Mistakes People Make on Instagram (2:19)
#2 Mistakes People Make on Instagram (1:13)
#3 Mistakes People Make on Instagram (2:01)
#4 Mistakes People Make on Instagram (0:51)
#5 Mistakes People Make on Instagram (1:04)
#6 Mistakes People Make on Instagram (0:51)
WordSwag - Tools to Create Viral Instagram Photos
WordSwag - Create Viral Instagram Photos (13:20)
Instagram Live Video (4:07)
Case Study: How Phil Uses Instagram to Grow His Business (5:26)
Pinterest (Social Media Marketing)
Why Pinterest and How it can help your Business (3:15)
Opening a Pinterest Business Account (3:14)
Linking Pinterest with Your Website and Getting a Verified Account (4:56)
Linking Pinterest with Other Social Media Platforms (2:04)
Optimizing your Pinterest Profile (8:51)
Creating Boards (9:21)
Using "Secret" Boards (3:00)
The Powerful Pinterest Notification (1:18)
Adding Pinterest Chrome Extension (3:21)
Adding Pinterest to Your Website (13:36)
Pinterest Ads - Getting Started (3:02)
Pinterest Ads - The Ads Panel Overview (2:46)
Pinterest Ads - Creating a Campaign
Pinterest Ads - Creating Pinterest Ads Fast (3:05)
The Official Pinterest Ads Manager Guide (Download)
Pinterest Ads - Analytics (2:00)
LinkedIn (Social Media Marketing)
Welcome to LinkedIn Marketing (1:39)
Setting up your LinkedIn Profile (6:25)
Adding Experience, Skills, Accomplishments to your Profile (3:21)
Adding a Professional Background Photo (4:06)
Adding Media (video/photos) to your LinkedIn Profile (6:00)
Changing your LinkedIn URL (3:29)
Adding Your Website to LinkedIn (6:22)
Creating Shareable Content on LinkedIn (4:07)
Case Study: LinkedIn Company Page Examples (5:29)
Creating a LinkedIn Company Page (2:22)
Managing your LinkedIn Company Page (7:08)
Publishing content in your LinkedIn Company Page (4:10)
Getting $50 Bonus in Ads Credits (2:39)
LinkedIn Ads Introduction (2:56)
Creating a LinkedIn Sponsored Content Ad (11:46)
Waiting for LinkedIn Ad approval
Creating a LinkedIn Text Ads Campaign (6:52)
Creating a LinkedIn Sponsored InMail Campaign (9:08)
Quick view at the Campaign Manager (3:09)
Social Media Live Streaming
Growing your Business with LIVE streaming (2:07)
Basic Equipment for Social Media Streaming (8:41)
Planning an Irresistible Live Streaming Session (9:42)
Running a Facebook Live Session from your Smartphone (6:47)
Sharing our Facebook Live Session (2:43)
3 ways to Reuse your Facebook Live Session for Ads or Posts (5:27)
YouTube Live - Going live from your computer (3:11)
YouTube Live - Going live from your smartphone (2:07)
Instagram Live - Going live on Instagram (3:09)
Introduction to OBS Broadcaster software (3:19)
Setting up your OBS Software (10:56)
Using OBS Studio Mode (4:51)
Facebook Live Streaming with OBS (9:53)
YouTube Live Streaming with OBS (6:23)
Simultaneous Streaming to Facebook, YouTube and other platforms (15:40)
BeLive - Streaming software alternative (8:03)
YouTube Marketing
Intro to YouTube Marketing (1:40)
How to Promote Your Business with YouTube (3:48)
Best Practices for Marketing on YouTube (8:36)
Case Study: How Phil Uses YouTube to Grow His Business (8:55)
YouTube Crash Course: How to Start a Channel (1:50)
ACTION ITEM: Create Your YouTube Channel
YouTube Crash Course: How to Customize Your Channel (6:27)
YouTube Crash Course: Channel Settings (6:47)
YouTube Crash Course: Creator Studio Tour (5:54)
YouTube Crash Course: Using Analytics (8:04)
YouTube Crash Course: Uploading a Video (10:46)
Increase YouTube Subscriptions by 400%
YouTube Crash Course: How to Promote a Video as a YouTube Ad (5:25)
TubeBuddy Tutorial: Optimize Your YouTube Experience (13:02)
Spy on Your Competitors with Social Blade (4:02)
Video Marketing & Video Production
Video Marketing Basics (3:36)
Video Equipment for Beginners (8:28)
Tools to Help Make Your Videos Look Pro (4:02)
Structure a Video that Sells (4:19)
Video Production Bootcamp Intro (1:04)
You Need These Things to Make a Great Video (3:17)
Create the RIGHT Video for Your Brand (2:47)
Come Up with a GREAT Video Idea (5:05)
Plan Your Video (3:30)
Intro to Eqiupment (1:34)
Camera Options (6:00)
Microphone Options (4:37)
Lighting Options (1:55)
Editing Tools (2:11)
Exposing Your Shot (5:25)
Compose Your Shots (4:25)
Filming Yourself (1:09)
Getting the Right Shot (3:43)
Choose a Background (2:32)
Phil's Office Setup (2:54)
Shooting with a Smartphone (5:10)
Choosing the Right Microphone (3:21)
Record Better Audio in Any Environment (1:27)
Basic Video Lighting: 3-Point Setup (7:26)
Podcasting
Why Podcasting? (1:01)
Case Study: Phil's Top-of-the-Funnel Limited Series Podcast (3:58)
Recommended Tools for Podcasting (5:51)
Recommended Platforms to Share a Podcast (4:29)
Coming Up with Your Podcast Idea (6:45)
Tips for Recording Your Podcast (9:00)
Tips for Editing Your Podcast (11:57)
Publishing Your Podcast with Libsyn (13:17)
Publishing Your Podcast with Anchor (12:42)
Case Study: Different Styles of Podcasts (6:18)
Bonus Lesson: Adding Tags to Your MP3 with ID3 Editor (3:16)
Outsourcing Your Podcast Work (2:17)
Quora
Why Quora? (2:57)
Find the Right Questions, and Optimize Your Answer (3:20)
How to Create a WordPress Website
Intro to the WordPress Course Lessons (0:41)
Purchase Hosting and Install WordPress (5:59)
Navigating WordPress (6:06)
Install a New Theme (6:34)
Add a Static Home Page (4:09)
Editing a Page & Change the Site Title (17:05)
Add and Edit a Menu (5:41)
Publishing Your Website (1:41)
Writing a New Post & Organizing Your Blog (9:12)
Blog Page Design - Excerpts vs. Full Content (1:00)
Adding a Video to Your Website (3:44)
Customize the Sidebar (4:47)
Change Your Site Icon (1:47)
Change Your Site Icon with a Plugin (2:25)
Make Your Website Responsive and Mobile Friendly (3:27)
Customize the Footer Information (3:28)
Find, Install, and Activate Plugins (7:19)
Backing Up Your Website (4:47)
Securing Your Site from Attackers (4:51)
Make Your Site SEO Friendly (5:37)
Make Your Website Faster (4:33)
See Google Analytics in WordPress (5:06)
Block Spam with Akismet (3:13)
Pretty Link Redirects and Link Shortener (2:58)
SSL Certificates - Secure & Encrypt User Data (4:37)
Important Message About the Next Lesson
Secure Contact Forms (7:07)
Add Comments (5:07)
Free Email Marketing in WordPress (10:58)
Add Social Sharing Buttons (6:51)
What Pages Do You Need? (8:42)
Design a Home Page that Works (8:54)
The Start Here (About Page) (6:15)
The Resources Page (5:39)
Conclusion
Thank You Video (1:46)
LIVE Q&A Replays
Live Q&A 1
Live Q&A 2
Live Q&A 3
Live Q&A 4
Case Study: Phil's Top-of-the-Funnel Limited Series Podcast
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