Digital Marketing Masterclass
Learn digital marketing skills to grow your business: Social Media, Facebook, SEO, YouTube, Email Marketing, Websites+
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You're looking for a complete digital marketing course to teach you everything you need to become a digital marketing expert, right?
You've found the right course!
With the skills learned in our digital marketing course, you can:
- GROW your own business
- LAND a job in this hot marketing industry
- HELP a client increase their business
We want to help you grow your business!
We promise to do everything we can to help you with all of these digital marketing strategies:
- BRANDING
- WEBSITES
- EMAIL MARKETING
- BLOGGING
- COPYWRITING
- SEO (Search Engine Optimization)
- YOUTUBE
- FACEBOOK PAGES
- FACEBOOK GROUPS
- FACEBOOK ADS
- GOOGLE ADS
- PERISCOPE
- LIVE-STREAMING ON SOCIAL MEDIA
- PODCASTING
- QUORA
Most of the tools and strategies we recommend and teach you to use are completely free!
WHAT DO YOU GET WHEN YOU ENROLL?
- Lifetime access to the course and all updates
- Personalized support and answers to your questions
- Udemy certificate of completion
- 30-Day 100% money back guarantee - no questions asked!
COURSE BONUSES?
- Downloadable checklists to keep you on track
- Downloadable guides to help you take action
- Case Studies to show you behind the scenes of our strategies
WHO ARE YOUR INSTRUCTORS?
The cool thing about this course is that you two teachers! Phil Ebiner and Diego Davila have been using digital marketing to grow their own six-figure businesses.
With over 300,000 students combined in their Udemy courses, Phil and Diego knows what it takes to help absolute beginners learn complicated digital marketing skills. They've combined techniques and strategies taught in many of their other best selling courses, and put it all together with this complete digital marketing course.
GET READY TO TAKE ACTION
Throughout the entire course, you'll be taking action!
You'll learn the proper techniques and strategies for each section. Then you'll see how these strategies are used in the real world with case studies. Finally, you'll take action yourself, and see real results!
NOW IS THE TIME TO START
Whether you're completely brand new to all of these topics, or you use a few of them, now is the perfect time to take action.
Enroll now so that you can take advantage of the skills you learn to grow your business!
What are the requirements?
- No prior marketing knowledge required
- You should be ready to take action and see real results!
What am I going to get from this course?
- You will learn how to use dozens of proven digital marketing strategies
- You will improve your brand identity and grow your brand's audience
- You will learn how to use all of the most popular social media platforms to grow your business
- You will grow your email list, website traffic, subscriber count, and social media following
- You will see tangible results by taking action throughout the entire course
- You will increase conversions and sales with real world techniques
What is the target audience?
- Entrepreneurs, business owners, bloggers, YouTubers, social media fans
- Website owners who want to increase web traffic, conversions, and sales
- Business owners who want to use digital marketing (social media, content marketing, YouTube, and many other strategies) to grow their business
- Anyone wanting to do your own marketing - and not waste money
Your Instructor
Phil Ebiner
My passion is inspiring people through online courses. Since 2012, over 2,000,000 students have taken my online courses - and I'm so grateful to every single one of you.
I graduated with a Bachelor's Degree in Film and Television Production from Loyola Marymount University, Los Angeles. Over the past 10 years, I've shot and edited thousands of videos that have played everywhere from the movie screen and television to film festivals and YouTube.
Course Curriculum
Introduction
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Define Your Business & Target Audience
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StartDOWNLOAD: Define Your Business Worksheet
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StartDefine Your Purpose (4:03)
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StartCASE STUDY: 3 Brand's Purpose (5:25)
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StartPosition Your Brand (4:06)
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StartCASE STUDY: Amazon and Harley Davidson Positioning (3:05)
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StartUnique Selling Proposition (6:01)
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StartPersonality: What's Yours? (1:49)
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StartCASE STUDY: 3+ Brands Show Their Personality (6:54)
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StartFind Your Audience (4:57)
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StartACTION ITEM: Where is Your Audience?
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StartValidate Your Business (8:30)
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StartCASE STUDY: Phil Surveys His Audience
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StartSupplemental Reading List
Brand Identity
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Content Marketing Basics
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Websites 101
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Email Marketing
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StartEasy Email Marketing Funnel (6:51)
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StartEmail Marketing Tools (4:09)
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StartCreate a Lead Magnet (7:26)
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StartACTION ITEM: Plan Your Lead Magnet
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StartAdd Opt-In Forms to Your Website (5:34)
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StartSegment and Tag Your Audience (5:10)
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StartCreate Email Sequences (13:06)
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StartWrite Better Email Subject Lines (3:54)
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StartUse Reports to Analyze Success (7:05)
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StartCase Study: How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)
Copywriting
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SEO (Search Engine Optimization)
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StartIntroduction to SEO and why it’s important for your business (2:02)
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Start10 crucial SEO ranking factors you need to know (4:31)
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StartWhat are keywords and why they are important? (3:28)
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StartThe best keyword research tools (2:50)
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StartDomain authority and trustworthiness (3:31)
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StartOptimizing your WordPress website (1:34)
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StartMigrating your website from Http to Https (5:44)
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StartMore advanced techniques (3:06)
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StartChecking your website page speed (6:08)
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StartOptimizing your website with the Yoast SEO plugin (11:49)
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StartSEO strategy to establish your business and brand online (4:22)
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StartThe importance of backlinks (3:09)
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StartGreat ideas to unlock the power of backlinks (4:28)
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StartCreate a Google My Business profile (5:11)
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StartKey point review (4:12)
Facebook Groups (Social Media Marketing)
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StartWhy Facebook Groups? (2:19)
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StartStart a Facebook Group for Your Audience (11:26)
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StartHow to Grow Your Online Community (4:58)
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StartHow to Create More Engagement in Your Community (6:50)
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Start3 Quick Tips for Increasing Engagement (5:03)
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StartBest Types of Posts to Share in Your Group (13:14)
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StartMake Consistent Posting Easier (8:06)
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StartContent Tools & Apps I Love to Create and Automate Posts (10:06)
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StartMake Your Posts Count More and Increase Engagement (9:24)
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StartUse Analytics to Grow Your Community (6:43)
Facebook Pages (Social Media Marketing)
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StartWhy Facebook Pages are Important for your Business (1:09)
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StartJoin Our Course Private Facebook Group
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StartCreating an Optimized Facebook Page for your Business (6:26)
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StartConnecting WhatsApp with your Facebook Page (1:48)
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StartAdding Essential information to your Facebook Page (5:48)
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StartGetting your Facebook Page Username & URL (2:05)
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StartTop 9 Ways to Monetize your Facebook Page (11:58)
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StartExploring Publishing tools (3:51)
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StartFacebook Call-To-Action Button (5:23)
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StartHow to spy your competitors on facebook (3:19)
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StartHow to guarantee your fans see all your posts (6:50)
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StartExploring Facebook Insights (5:52)
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StartPromoting your Facebook Page (2:42)
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StartFour Unlimited sources of royalty free images (12:19)
Facebook Creator Studio (Social Media Marketing)
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Facebook Ads (Social Media Marketing)
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StartIntroduction to Facebook Ads (2:06)
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StartCreating your Facebook Business account (3:09)
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StartIntroduction to the Facebook Ads Manager (5:22)
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StartSetting up your Payment account for Ads (2:33)
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StartDefining your Target Audience (12:03)
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StartLevel 1 - Boost your Facebook Post (6:13)
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StartLevel 2 - Creating your Ad in the Ads Manager (12:26)
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StartTips to get your Ad approved by Facebook (3:24)
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StartAnalyzing the Results (11:24)
Facebook Retargeting (Social Media Marketing)
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StartWhat is Facebook Retargeting and Why is it Important for You (4:50)
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StartCreating a Facebook Pixel (5:22)
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StartInstalling the Pixel in WordPress (5:10)
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StartInstalling the Pixel in other websites (non-WordPress) (2:39)
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StartTesting the Facebook Pixel (3:53)
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StartCreating an Audience of everyone that visited your website (13:07)
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StartCreating an Audience of people that sited specific pages (7:45)
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StartCreating your Optimized Facebook Ad with the Pixel (9:16)
Facebook For Local Business (Social Media Marketing)
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Google Ads
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StartWhat is Google Ads and why is it important to you? (2:16)
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StartTypes of Google Ads that we can create (4:34)
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StartCreating your Google Ads account step by step (5:07)
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StartExploring the Google Ads interface and identifying key components (4:33)
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StartSetting up your Google Ads account billing information (2:02)
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StartThe 3 main elements of your campaigns (5:17)
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StartWhat are keywords and why are they essential? (4:33)
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StartFinding top keywords for your company with Google Keyword Planner (7:36)
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StartThe structure of a campaigns in Google Ads (9:20)
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StartCreating a Google Ads Search campaign (17:15)
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StartCreating a Google Ad Display campaign (8:23)
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StartCreating a Google Ad Video campaign for YouTube (10:25)
Google Analytics
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StartSet Up Google Analytics (5:32)
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StartNavigating the Google Analytics Dashboard (6:34)
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StartKnow Your Audience Better with Analytics (5:35)
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StartUser Acquisition and Behavior Flow (13:17)
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StartSee Where Visitors Click on Your Website (4:40)
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StartUser Behavior and Site Speed (4:00)
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StartSetting Up Goals with Google Analytics (3:09)
Twitter (Social Media Marketing)
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StartWhy Twitter and How it can Help your Business (1:47)
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StartChoosing the Best Username (6:27)
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Start4 Tips to Choose Your Twitter Handle (2:00)
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StartCreating your Twitter account (4:53)
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StartCreating an Outstanding Twitter Profile Page (3:46)
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StartAdding your Profile and Header Photo (9:33)
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StartWriting an Optimized Twitter Bio (10:43)
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StartPin the Most Important Tweet for Your Audience (6:17)
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StartConnecting with Other Influencers (5:36)
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StartTwitter Hashtags (5:41)
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StartCase Study - Growing Your Twitter presence with Jooicer (9:04)
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StartAdding Twitter buttons to your Website (9:58)
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StartAdding Twitter Widgets to your Website
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StartTwitter Advertising - Creating your Ads Account (9:31)
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StartTwitter Advertising - Adding your Payment Method (1:21)
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StartTwitter Advertising - Creating other Twitter Ads (2:19)
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StartTwitter Advertising - Promoting a Tweet (1:51)
Instagram (Social Media Marketing)
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StartWhy Instagram and How it can Help your Business
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StartInstagram for Business - What's our Strategy (4:21)
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StartCreate an Instagram for Business Profile (4:17)
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Start#1 Building a Killer Instagram Profile (2:42)
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Start#2 Building a Killer Instagram Profile (3:57)
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Start#3 Building a Killer Instagram Profile (5:04)
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Start#4 Building a Killer Instagram Profile (1:33)
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StartAccessing the Ads Manager (2:04)
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StartCreating your First Instagram Ad (14:27)
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StartCreating your Instagram Ad inside the App (5:43)
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StartImportant Tips to have a successful Ad campaign (4:46)
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Start#1 Mistakes People Make on Instagram (2:19)
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Start#2 Mistakes People Make on Instagram (1:13)
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Start#3 Mistakes People Make on Instagram (2:01)
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Start#4 Mistakes People Make on Instagram (0:51)
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Start#5 Mistakes People Make on Instagram (1:04)
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Start#6 Mistakes People Make on Instagram (0:51)
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StartWordSwag - Tools to Create Viral Instagram Photos
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StartWordSwag - Create Viral Instagram Photos (13:20)
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StartInstagram Live Video (4:07)
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StartCase Study: How Phil Uses Instagram to Grow His Business (5:26)
Pinterest (Social Media Marketing)
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StartWhy Pinterest and How it can help your Business (3:15)
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StartOpening a Pinterest Business Account (3:14)
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StartLinking Pinterest with Your Website and Getting a Verified Account (4:56)
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StartLinking Pinterest with Other Social Media Platforms (2:04)
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StartOptimizing your Pinterest Profile (8:51)
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StartCreating Boards (9:21)
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StartUsing "Secret" Boards (3:00)
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StartThe Powerful Pinterest Notification (1:18)
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StartAdding Pinterest Chrome Extension (3:21)
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StartAdding Pinterest to Your Website (13:36)
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StartPinterest Ads - Getting Started (3:02)
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StartPinterest Ads - The Ads Panel Overview (2:46)
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StartPinterest Ads - Creating a Campaign
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StartPinterest Ads - Creating Pinterest Ads Fast (3:05)
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StartThe Official Pinterest Ads Manager Guide (Download)
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StartPinterest Ads - Analytics (2:00)
LinkedIn (Social Media Marketing)
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StartWelcome to LinkedIn Marketing (1:39)
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StartSetting up your LinkedIn Profile (6:25)
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StartAdding Experience, Skills, Accomplishments to your Profile (3:21)
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StartAdding a Professional Background Photo (4:06)
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StartAdding Media (video/photos) to your LinkedIn Profile (6:00)
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StartChanging your LinkedIn URL (3:29)
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StartAdding Your Website to LinkedIn (6:22)
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StartCreating Shareable Content on LinkedIn (4:07)
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StartCase Study: LinkedIn Company Page Examples (5:29)
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StartCreating a LinkedIn Company Page (2:22)
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StartManaging your LinkedIn Company Page (7:08)
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StartPublishing content in your LinkedIn Company Page (4:10)
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StartGetting $50 Bonus in Ads Credits (2:39)
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StartLinkedIn Ads Introduction (2:56)
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StartCreating a LinkedIn Sponsored Content Ad (11:46)
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StartWaiting for LinkedIn Ad approval
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StartCreating a LinkedIn Text Ads Campaign (6:52)
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StartCreating a LinkedIn Sponsored InMail Campaign (9:08)
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StartQuick view at the Campaign Manager (3:09)
Social Media Live Streaming
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StartGrowing your Business with LIVE streaming (2:07)
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StartBasic Equipment for Social Media Streaming (8:41)
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StartPlanning an Irresistible Live Streaming Session (9:42)
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StartRunning a Facebook Live Session from your Smartphone (6:47)
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StartSharing our Facebook Live Session (2:43)
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Start3 ways to Reuse your Facebook Live Session for Ads or Posts (5:27)
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StartYouTube Live - Going live from your computer (3:11)
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StartYouTube Live - Going live from your smartphone (2:07)
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StartInstagram Live - Going live on Instagram (3:09)
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StartIntroduction to OBS Broadcaster software (3:19)
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StartSetting up your OBS Software (10:56)
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StartUsing OBS Studio Mode (4:51)
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StartFacebook Live Streaming with OBS (9:53)
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StartYouTube Live Streaming with OBS (6:23)
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StartSimultaneous Streaming to Facebook, YouTube and other platforms (15:40)
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StartBeLive - Streaming software alternative (8:03)
YouTube Marketing
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StartIntro to YouTube Marketing (1:40)
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StartHow to Promote Your Business with YouTube (3:48)
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StartBest Practices for Marketing on YouTube (8:36)
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StartCase Study: How Phil Uses YouTube to Grow His Business (8:55)
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StartYouTube Crash Course: How to Start a Channel (1:50)
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StartACTION ITEM: Create Your YouTube Channel
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StartYouTube Crash Course: How to Customize Your Channel (6:27)
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StartYouTube Crash Course: Channel Settings (6:47)
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StartYouTube Crash Course: Creator Studio Tour (5:54)
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StartYouTube Crash Course: Using Analytics (8:04)
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StartYouTube Crash Course: Uploading a Video (10:46)
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StartIncrease YouTube Subscriptions by 400%
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StartYouTube Crash Course: How to Promote a Video as a YouTube Ad (5:25)
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StartTubeBuddy Tutorial: Optimize Your YouTube Experience (13:02)
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StartSpy on Your Competitors with Social Blade (4:02)
Video Marketing & Video Production
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StartVideo Marketing Basics (3:36)
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StartVideo Equipment for Beginners (8:28)
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StartTools to Help Make Your Videos Look Pro (4:02)
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StartStructure a Video that Sells (4:19)
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StartVideo Production Bootcamp Intro (1:04)
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StartYou Need These Things to Make a Great Video (3:17)
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StartCreate the RIGHT Video for Your Brand (2:47)
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StartCome Up with a GREAT Video Idea (5:05)
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StartPlan Your Video (3:30)
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StartIntro to Eqiupment (1:34)
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StartCamera Options (6:00)
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StartMicrophone Options (4:37)
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StartLighting Options (1:55)
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StartEditing Tools (2:11)
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StartExposing Your Shot (5:25)
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StartCompose Your Shots (4:25)
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StartFilming Yourself (1:09)
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StartGetting the Right Shot (3:43)
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StartChoose a Background (2:32)
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StartPhil's Office Setup (2:54)
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StartShooting with a Smartphone (5:10)
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StartChoosing the Right Microphone (3:21)
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StartRecord Better Audio in Any Environment (1:27)
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StartBasic Video Lighting: 3-Point Setup (7:26)
Podcasting
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StartWhy Podcasting? (1:01)
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StartCase Study: Phil's Top-of-the-Funnel Limited Series Podcast (3:58)
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StartRecommended Tools for Podcasting (5:51)
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StartRecommended Platforms to Share a Podcast (4:29)
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StartComing Up with Your Podcast Idea (6:45)
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StartTips for Recording Your Podcast (9:00)
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StartTips for Editing Your Podcast (11:57)
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StartPublishing Your Podcast with Libsyn (13:17)
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StartPublishing Your Podcast with Anchor (12:42)
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StartCase Study: Different Styles of Podcasts (6:18)
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StartBonus Lesson: Adding Tags to Your MP3 with ID3 Editor (3:16)
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StartOutsourcing Your Podcast Work (2:17)
Quora
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How to Create a WordPress Website
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StartIntro to the WordPress Course Lessons (0:41)
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StartPurchase Hosting and Install WordPress (5:59)
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StartNavigating WordPress (6:06)
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StartInstall a New Theme (6:34)
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StartAdd a Static Home Page (4:09)
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StartEditing a Page & Change the Site Title (17:05)
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StartAdd and Edit a Menu (5:41)
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StartPublishing Your Website (1:41)
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StartWriting a New Post & Organizing Your Blog (9:12)
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StartBlog Page Design - Excerpts vs. Full Content (1:00)
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StartAdding a Video to Your Website (3:44)
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StartCustomize the Sidebar (4:47)
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StartChange Your Site Icon (1:47)
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StartChange Your Site Icon with a Plugin (2:25)
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StartMake Your Website Responsive and Mobile Friendly (3:27)
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StartCustomize the Footer Information (3:28)
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StartFind, Install, and Activate Plugins (7:19)
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StartBacking Up Your Website (4:47)
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StartSecuring Your Site from Attackers (4:51)
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StartMake Your Site SEO Friendly (5:37)
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StartMake Your Website Faster (4:33)
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StartSee Google Analytics in WordPress (5:06)
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StartBlock Spam with Akismet (3:13)
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StartPretty Link Redirects and Link Shortener (2:58)
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StartSSL Certificates - Secure & Encrypt User Data (4:37)
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StartImportant Message About the Next Lesson
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StartSecure Contact Forms (7:07)
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StartAdd Comments (5:07)
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StartFree Email Marketing in WordPress (10:58)
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StartAdd Social Sharing Buttons (6:51)
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StartWhat Pages Do You Need? (8:42)
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StartDesign a Home Page that Works (8:54)
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StartThe Start Here (About Page) (6:15)
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StartThe Resources Page (5:39)
Conclusion
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LIVE Q&A Replays
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Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
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