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Content Marketing
Introduction
Welcome (3:07)
DOWNLOAD: The Ultimate Guide to Content Marketing
Content Marketing Basics
What and Why (4:09)
DOWNLOAD: Top 10 Content Marketing Ideas
Content Formats and platforms (2:48)
What is a marketing funnel (6:36)
Define Your Brand & Purpose
DOWNLOAD: Branding Worksheet
Intro and Define your goal (2:40)
Position your brand (4:45)
Business Personality (4:01)
Unique selling proposition (2:29)
Define Your Target Audience
Define your target audience (5:49)
What are their pain points? (6:11)
Where is your audience? (4:58)
Customer personas (5:45)
Come Up with Great Content Ideas
Create an Ideation system (6:14)
Case Study - idea brainstorm (12:00)
Case Study - Research (13:39)
Asking your audience (5:46)
Content Marketing Formats
Format intro and formats (3:02)
Writing Case Study (12:43)
Video Case Study (9:13)
Visual & Photo Case Study (10:43)
Audio Content Case Study (5:32)
Social Media Case Study (6:24)
Repurposing Content (4:59)
Create Amazing Content
Welcome to this section (3:52)
Write great content (11:40)
Create great videos (11:46)
Create great visual content (3:27)
Create great audio content (5:34)
Create better social media content (10:32)
Publish Your Content
DOWNLOAD: Social Media Checklist
Create a marketing plan (12:30)
DOWNLOAD: Sample Content Marketing Calendar
Publishing articles (4:17)
Publishing video content (4:22)
Publishing audio content (4:35)
Publishing visual content (2:02)
Content Marketing Funnels
Welcome to this section (2:32)
Email marketing funnel (7:08)
Article marketing funnel (5:24)
Video marketing funnel (7:58)
Social media marketing funnel (4:35)
Promote Your Content
Welcome to the section (0:40)
DOWNLOAD: Sample Content Marketing Promotion Schedule
Boosting with social media (6:05)
Email marketing tips (6:57)
Word of mouth marketing (2:43)
Merchandise (2:32)
Collaborations (3:17)
Paid advertising (3:04)
Measuring Your Content Marketing Results
Measuring results basics (11:46)
Website analytics (21:25)
Video analytics (10:14)
Social media analytics (4:46)
Conclusion
Thank You (1:26)
Content Formats and platforms
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