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YouTube Marketing
Introduction
Welcome to the Course (2:06)
Why YouTube is Perfect for Marketers (3:05)
YouTube Marketing Funnels
The Direct Sale Funnel (4:01)
The Soft Sales Funnel (5:25)
The Email Marketing Funnel (11:34)
Subscriber Sales Funnel (3:53)
Ad Revenue Funnel (6:03)
Promotion Funnel (1:14)
Optimize Your Videos for Views & Conversions
Get More Views with Better SEO (10:54)
Types of Videos to Make (6:37)
Why Subscribers Matter & How to Get More (6:33)
Use Giveaways to Get More Subscribers (9:44)
How to Add Links to Your Website (4:11)
Calls to Action (4:49)
Internal Linking (2:01)
YouTube Ads
Types of YouTube Ads (2:27)
The Quick and Easy Way to Create a YouTube Ad (15:00)
Advanced YouTube Ads - Part 1 (9:58)
Advanced YouTube Ads - Part 2 (5:53)
Advanced YouTube Ads - Part 3 (5:03)
Advanced YouTube Ads - Part 4 (5:39)
YouTube Basics
Intro to Digital Marketing YouTube Lessons (1:12)
Start Your New Channel (2:59)
Channel Art and Icon (7:23)
Channel Description (2:41)
Customize Your Channel Design (4:26)
Add a Channel Trailer (2:29)
YouTube Channel Settings and Verification (6:34)
Upload Defaults, Featured Content, and Channel Branding (6:01)
Uploading Videos + Titles, Tags, Description (11:41)
Cards and End Screens (7:53)
Use YouTube Analytics to Grow Your Channel (6:08)
YouTube SEO - Watch Time vs. Views (3:33)
Keyword Research for YouTube Videos (5:39)
Quickly Respond to Fans with the Community Tab (2:17)
Live Streaming with YouTube Live (4:07)
Free Music on YouTube (1:37)
Create a YouTube Ad (5:09)
Spy on Competition with Social Blade (4:02)
Video Production Tips
Intro to Video Production Courses (1:13)
What Makes a Great Video (3:17)
Come Up with Great Video Ideas (5:05)
What Type of Video Should You Make (2:47)
Plan Your Video (3:30)
Intro to Equipment Recommendations (1:34)
Camera Options (6:00)
Microphone Options (4:37)
Lighting Options (1:55)
Editing Tools (2:11)
Exposing Your Shot (5:25)
Compose Your Shots (4:25)
Filming Yourself (1:09)
Getting the Right Shot (3:43)
Choose a Background (2:32)
My Office Video Setup (2:54)
Conclusion
Conclusion and Thank You (1:08)
Upload Defaults, Featured Content, and Channel Branding
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