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Google Ads Masterclass
Introduction
Welcome to the course. What will you learn? (3:48)
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Google Ads: First steps
What is Google Ads and why is it important to you? (4:19)
Creating your account on Google Ads step by step (4:11)
Exploring the Google Ads interface and identifying key points (4:06)
Setting up your Google Ads Billing options (2:52)
Assignment: Sign Up for a Google Ads Account (1:01)
Creating Successful Google Ads Campaigns
The Top 3 Elements of Your Google Ads Campaigns (7:49)
Assignment: Design Your Campaign Flow (2:00)
Introduction to Our Case Studies (1:37)
Case Study: Phil Brainstorms His Business Goals and Campaign Flow (15:27)
Keywords: Your Google Ads Success Starts Here
What are keywords and why are they essential? (4:59)
Finding top keywords for your business with Google Keyword Planner (8:28)
How do you decide which keywords to target for your Google Ads? (11:20)
Assignment: Find Your Campaign Keywords with the Google Keyword Planner (1:08)
Case Study: Phil Uses the Keyword Planner to Find His Ad Campaign Keywords (9:14)
Structure of Google Ads Campaigns
Mastering the Structure of Google Ads Campaigns (11:10)
Download Campaign Structure graphics from Google Ads
Planning your Google Ads campaigns
Creating a plan for super optimized campaigns (4:32)
How to plan a super optimized and irresistible Ad (9:25)
Assignment: Design Your Google Ad Campaign (1:42)
Case Study: Phil Designs His Google Ad Campaign (6:12)
Search Ads: Your ads in front of millions of people on Google
What are Search Ads on Google Ads (1:16)
Setting Up a Search Ad on Google Ads (25:59)
Setting up the Ads group on Google Ads (8:59)
Creating optimized Google Search Ads (10:50)
Managing campaigns created on Google Ads (3:07)
Assignment: Create Your First Search Ad (0:47)
Case Study: Phil Creates His First Google Search Ad (5:45)
Display Ads: Placing Your Ads on Google Partner Sites
What are Display Network Ads on Google Ads (2:51)
Creating professional images for your Google Ads Display Ads (2:29)
Canva Tutorial: How to Create & Design Ads (14:30)
Creating the Google Display Ad Campaign (8:05)
Creating optimized Display Ad on Google (8:10)
Assignment: Design Your Display Ads (1:01)
Case Study: Phil Designs His Display Ads (4:12)
YouTube Ads: Millions of views for a few cents
What are YouTube ads and why they are important for your business (2:34)
How to Design a YouTube Video Ad that Captures Attention (13:07)
Easy Ways to Make Videos for Non-Video Creators (7:38)
Creating a Google Ads Video campaign (7:17)
Setting up the Google Ads Video ad group (9:13)
Creating optimized YouTube video ads (5:14)
Assignment: Create Your Video Ad (1:09)
Case Study: Phil Creates His First Video Ad (5:34)
Phil's Ad Experiments
Introduction to this Case Study Section (2:18)
Case Study: Reviewing Phil's First Campaigns (17:34)
Case Study: Getting My First Paying Customer from a Google Ad! (3:24)
Case Study: Search Ad 2.0, Making Improvements (1:51)
Case Study: Improving My YouTube Video Ranking with Google Ads (7:56)
Case Study: Getting More Conversions, and More Ad Optimizations (5:36)
Case Study: Running A B Experiments within Google Ads (5:16)
Case Study: Ad Status and Why Your Ads Might Not Be Running (1:23)
Case Study: Optimizing My Keywords with Negative Keywords (5:47)
Case Study: Lower Costs Per Conversions and More Sales (5:13)
Case Study: Finding Google Ad Profitability with my Search Ad (3:34)
Ads Optimization: Boosting your click-through rates up to 30%
Optimizing ads with ad extensions on Google Ads (4:49)
Important information about Google Ads Extensions (5:04)
Selecting the right ad extension for your business (9:03)
Ad Extensions - SiteLinks (12:26)
Ad Extensions - Callout (5:13)
Ad Extensions - Structured Snippets (4:21)
Ad Extensions - Call Extension (4:54)
Ad Extensions - Lead Extension (6:22)
Ad Extensions - Location Extension (4:14)
Ad Extensions - Price Extension (4:16)
Ad Extensions - Promotion Extensions (2:20)
Analyzing the performance of your Ad Extensions (3:47)
Assignment: Improve Your Google Ads with Extensions (0:38)
Case Study: Phil Implements Extensions to Improve His Google Ads (4:29)
Campaign Conversions: How to Know Where Every Penny Is Going
What Conversions are and why they are important for your business (2:24)
Conversion Rate and Cost per Conversion on Google Ads (8:15)
Creating and configuring conversions on Google Ads (13:40)
Installing Google Ads Tag code on your website for conversions (8:58)
Creating and setting up Google Ads Call conversions (5:09)
Assignment: Add Conversion Tracking to Your Google Ads (1:16)
Case Study: Phil Starts Tracking Conversions for his Google Ads (3:51)
Mastering Google Ads Bidding Strategies
How Google Ads auction works (12:01)
Manual bids vs automatic bids in Google Ads (6:53)
Types of bids in Google Ads (9:23)
Increasing your bids to specific locations on Google Ads (4:28)
Raising your bids for specific devices on Google Ads (2:03)
Setting days and hours to show your ads on Google Ads (3:18)
Assignment: Choose the Right Bidding Strategy for Your Campaigns (0:47)
Case Study: Phil Adjusts His Bidding Strategy (5:43)
Remarketing: The Most Profitable Ad Strategy for Google Ads
What is remarketing and why it's important for your business (9:04)
Defining target audience sources for remarketing on Google Ads (7:34)
Remarketing on your website: Creating a list of people who visited your website (8:45)
YouTube Remarketing: Creating List of People Who Have Viewed Your Videos (2:12)
Creating an Optimized Remarketing Campaign on Google Ads (4:13)
Assignment: Create a Retargeting Campaign (1:21)
Case Study: Phil Sets Up His First Google Ads Retargeting Campaign (8:49)
Google Ads Data Analysis & Reporting
Reports on Google Ads (9:11)
Creating your Custom Reports on Google Ads (2:29)
Report Submitting Reports Automatic to you via email (2:29)
Case Study: Phil Analyzes the Successes and Failures of His Google Ad Campaigns (11:25)
Conclusion
Contacting Google Ads Support (4:02)
Thank You (1:37)
How do you decide which keywords to target for your Google Ads?
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