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LinkedIn for Photographers and Videographers
Introduction
Welcome to Class (0:43)
Join Our Student Community
Is LinkedIn the right tool for you? (3:01)
What are you going to achieve with this course? (2:59)
Tools for Your LinkedIn Strategy (4:57)
How to Grow Your Connections Fast (2:47)
Step 1: Defining The LinkedIn Target For Photography And Video Professionals
How to profile the ideal LinkedIn target for photography and video professionals (4:00)
How to search profiles on LinkedIn with the free account - Validate your target (9:02)
How to search profiles on LinkedIn with Sales Navigator - Validate your target (3:02)
Step 2: Optimize Your LinkedIn Profile - For Photography and Video Professionals
Optimizing your profile to find a job vs optimizing your profile to get clients (1:10)
Optimize your LinkedIn photo (2:15)
How to optimize and take advantage of your LinkedIn background image (5:38)
How to claim a personalized URL on LinkedIn and set your profile as public (2:48)
How to use SEO keywords on your LinkedIn profile (3:15)
How to optimize your LinkedIn headline with a killer message (6:40)
How to optimize your LinkedIn summary to communicate with your target (4:41)
Add job preferences (3:46)
What to include in your experience on LinkedIn (8:24)
How to use the “Featured” section - Upload media files to show your work (3:02)
Other aspects of optimizing your LinkedIn profile (5:55)
How to get recommendations on LinkedIn. My secret to ask for recommendations (5:55)
How to search for LinkedIn groups. Which ones to join and why (5:55)
Step 3: Preparing to Boost Your Photography Or Video Professional Personal Brand
Publish a couple articles on LinkedIn Pulse to position yourself as an expert (2:23)
How to create your LinkedIn company page (9:34)
Step 4: Expand Your Network
Write your message templates for your LinkedIn campaign (downloadable examples) (10:04)
Find your ideal employer or clients on LinkedIn (3:30)
How to connect on LinkedIn with hundreds of your ideal leads (7:17)
How to keep track of your connections requests (2:02)
Step 5: Build Relationships And Create Top Of Mind Awareness
Build rapport with your connections from the beginning (1:51)
Share content to create brand awareness (3:58)
Prepare your content for the next 15 days (5:30)
The cheapest way to make people love you (6:26)
Automated software to create brand awareness (7:09)
Getting A Photographer Or Videographer Job Using LinkedIn
How to search for jobs on LinkedIn (7:27)
Tips before applying for a job on LinkedIn (6:25)
How to use LinkedIn messages to ask for a job (6:16)
What To Do Now
Plan for the next 90 days for your LinkedIn campaign (7:22)
Conclusion + Thank You
Optimizing your profile to find a job vs optimizing your profile to get clients
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